At the end of 2024, I received a call from the owner of 2008 Simond, Unit D. They were eager to sell, but at the time, they were under contract with another brokerage. As much as I wanted to help, my commitment to the REALTOR® Code of Ethics came first. I don’t interfere with another agent’s client. Reputation over revenue, always.
Fast forward to January 1, 2025 – their agency agreement had expired, and they called me back. The first thing we discussed? How I would take a different approach to marketing and selling their property. They knew I had deep knowledge of Mueller, their specific condo sub-association, and how to position their home for success. With a tight deadline to close before the end of April, I got straight to work.
The home itself was gorgeous – spacious, with high ceilings and large windows. But the interior paint? Let’s just say it was… a personal choice. While individual style is great for living in a home, selling requires a broader appeal. A neutral color palette helps buyers envision themselves in the space. The sellers quickly saw the value in a fresh coat of paint, and the transformation was stunning.
To maximize impact, I also had the home professionally staged. Staging helps buyers see the potential… where the couch could go, how a home office might fit, how the primary bedroom could feel both functional and inviting, etc.
See the difference for yourself!
We listed at a competitive price and hosted two open houses that first weekend. With the new paint and staging in place, the home was under contract in just eight days. The sellers were thrilled!
The takeaway? They trusted the process and followed expert advice, which made for a smooth, successful sale. Every transaction has its unique challenges, but some strategies – like neutral paint and professional staging – consistently deliver results.
In the case of 2008 Simond Ave. #D, smart decisions and ethical business practices led to a big win.
If you’re looking to buy or sell and want results, I’d love the opportunity to help. Let’s make your real estate goals a reality!